Here to help grow your business

I founded a beauty brand in my kitchen, with the goal to rid the world of plastic bottles - and show other businesses that it was possible to operate a business as ethically and fairly as possible - whilst still being profitable. My team and I spent ten years growing Ethique to a global award winning regenerative brand and I learned a LOT along the way. 

I really enjoy mentoring entrepreneurs and business people that have positive impact at their core and are looking to create social or environmental change.
My time in a day is of course limited, so I am only able to devote so much of my time to mentoring, but if you are an entrepreneur with purpose and think I might be able to help, please feel free to book a session below.

Book your first session

My areas of Expertise

Brand Building & Marketing

I love helping you build long-lasting brands that inspire loyal fans, build communities and create legacies based on purpose, values and authenticity. From strategy and messaging, to social media and PR, marketing and brand building is my favourite. But I don't do the visual stuff! 

Impact-led Business & Sustainability

If you want to build a truly impact-led, sustainable business then you need to embed it deep. I have over 15 years of experience creating purpose-led brands with expertise in sustainability across supply chain and throughout your operations. Whether you want to be a BCorp, or just create a plastic-free product, I can help.


I am a big-picture, visionary thinker so I love planning and strategy. Surprisingly, because I used to turn my nose up at planning. Now I see how critical long-term thinking is for all businesses and I love helping businesses build their strategies across product, brand, capital raising and more. 


“Brianne has been monumental in the growth of not only my business but my self development too. She is a brilliant listener and gives just the right amount of input that helps me think and take action. Brianne communicates in a direct and clear way, making our mentor sessions productive and incredibly enjoyable."

- Kate Hall, Ethically Kate

"Brianne has an incredible mind and she is full of enthusiasm. Paired with her expertise, I really feel a clear vision for the next steps I need to take and what I also need to be thinking about long term. She is invaluable!"

- Kathy Toon, Appletastic

"We were lucky enough to have Brianne West (founder of Ethique) as our mentor during the Soda Inc Lift program. Our experience with Brianne was fantastic, we really appreciated her friendly and candid communication and will be forever grateful for the contacts and knowledge that she generously shared with us. She truly is the sustainability queen and has helped us understand how to create a purpose driven brand."

- Milli & Jenni, Eat Kinda

Book a Mentoring Session

If you have a subscription, you can redeem your code and book online easily below.
For first-timers or if you're just looking for a one-off session, I am looking forward to meeting you!

Who I won't work with

Entrepreneurs that operate businesses that are exploitative (with no plans to change that) and offer no real value to our world. 

People who have poor communication or don't really want to listen. I can only provide advice and experience, I can't do the work for you!

People who are not sure if they are really ready to do this. I don't want to waste your time or money, or mine. 


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