Here to help grow your business
I founded a beauty brand in my kitchen, with the goal to rid the world of plastic bottles - and show other businesses that it was possible to operate a business as ethically and fairly as possible - whilst still being profitable. My team and I spent ten years growing Ethique to a global award winning regenerative brand and I learned a LOT along the way.
Business but Better is a culmination of all of those lessons, as well advice from many dear friends and colleagues I have met along the way.
Business but Better is here to provide you the help you need to grow a business that is not only financially sustainable, but also changes the world and solves problems.

Business Modules & Video Lessons
From business foundations to branding, product to export, we cover almost everything you might need to know to start and scale your mission-led business.
Purpose-led Entrepreneur Community
Lifetime access to a community of likeminded people building businesses just like yours.

Kate Hall, Ethically Kate

Kathy Toon, Appletastic

Milli & Jenni, Eat Kinda
What is in the Education Hub?
Nothing to hide here - here are just some of the things you'll learn.
1: Business Foundations
How to turn an idea into a business.
What is your USP?
Business set-up.
Online presence.
Legal basics.
2: Branding
Brand identity.
Values, ethics & brand pillars.
Visual identity & colours.
Story telling.
Mission, vision and purpose.
3: Product
Product development.
IP & legal protection.
Packaging.
Sourcing.
Sustainable, ethical supply chains.
4: Leadership
What type of leader are you?
Strengths & weaknesses
How to inspire and motivate people
.Best practises.
5: Customer
Who is your customer?
Where are they found?
How to find them.
How to engender loyalty and trust.
6: Marketing
Developing a marketing plan.
Content pillars.
Social media & EDMs.
Retailer strategy & retailer marketing.
7: Processes & Operations
Legal basics.
Employment & human resources
How to sell & where.
Website set-up
Logistics
8: Finance & Investment
How & when to raise capital.
Types of investment.
Types of investors & watch outs.
Finance basics - know your numbers.
Margin management & profitability.
9: Exporting
Are you ready for export?
How to get ready for export.
How to find the right partners and markets.
Business models.
Market specific messaging.
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