Build an ethical (and profitable) product business, and take it to the world!
Business, but Better is a free education hub for ethical entrepreneurs looking to start, or grow their mission-driven business.

Get the blueprint for ethical (yet profitable) business
(From someone who's actually done it before.)
Most business advice come from people whose business is... selling advice. I started Ethique back in my tiny kitchen and sold itin 2020 when it was found in 22 countries, 8,000 stores and worth $100m.
Now I'm giving ambitious, mission-led entrepreneurs the tools to do the same (and avoid the mistakes I made on my own journey).
And yeah, it's free.
We're here to help ethical businesses grow and change the world, and in particular:

Brand and marketing is everything in an ultra-competitive world.

But in a strategic way, that pays off long term.

It's easier than ever to go offshore, but you need to do it right.

Live Group Calls & Active Community
Going it alone can only take you so far.
That's why every fortnight I host live mentoring calls with our group mentoring members - at a time convenient to each group.
We solve problems, answer questions, and dive into specific topics like branding, finance and operations.
Quarterly 1-on-1 With Me
As a BBB Mentoring member, you'll get a full hour with me, every three months.
Together we will review your strategy, explore opportunities and troubleshoot challenges always keeping you on track and accountable.
That way, you will always know what you next step should be.


New Lessons Every Fortnight
The business world is constantly evolving.
Our education hub evolves with it.
New lessons are added each fortnight - based on the conversations we have in our community and on our group calls (and what is going on in the outside world of course).
This means you'll have up-to-date information so you can always put your best foot forward.
The blueprint for an ethical & profitable business - made accessible for everyone.
Membership Options
Ethical business knowledge shouldn't be gatekept.
That's why I've made the full resource hub and all the weekly lesson updates 100% free.
And you can get access to group mentoring, and direct access to me, for just $350/month.
Accessible to you whenever you want. No time limits, no gating, just what you need to know, when you need to know it.